We needed to spread awareness that Benjamin Moore Arborcoat stain revitalizes old wood. But given all the noise and competition for eyeballs in the digital space, we knew we had to go big. 

So using old deck planking, we created a 6 foot tall, 500 pound yo-yo and attached it to a 100 foot crane in Southern California’s Sierra Pelona Valley. Gravity did the rest.

Our microsite detailed the engineering behind the two week build of the yo-yo which involved a team of seven craftsmen, an expert from Duncan Yo-Yos, 500 pounds of reclaimed Douglas Fir and three gallons of Benjamin Moore Arborcoat stain.