When you have 3 CMOs in just 4 years, you get the opportunity to launch new campaigns. In case you’re curious, here are the two that preceded “Is It Still Paint?”.
“Only This Can”- We took product demonstrations to the next level in TV and brought the benefits to life using visual metaphors in print.
“For Everything That Matters”- Paint names were used to weave a narrative story that was brought to life with dynamic visuals created with actual paint. The success of this campaign helped us land digital and package design duties, enabling us to make fully integrated, award-winning work.