Creativity Editor's Pick

Century-- the world’s first Soft Touch Matte paint-- brings a new dimension to walls. To dramatize this effect, our campaign includes a stop-motion film using the real paint in full scale and inserts to run in high-end designer pubs utilizing custom matte ink.

We also designed the packaging. Given Century is made in small batches by master craftsmen, the design has a hand-crafted, authentic nature with exposed aluminum, matte stock label, and a dab of the real paint on the seal.